Social Media isn’t just for personal entertainment but for business success as well. If you are a little skeptic about using Social Media for your business, take time to read this article and I’m pretty sure you’ll be convinced after this.
1. Social Media increases brand awareness.
When you have Social Media presence, it’s a lot easier for customers to find and connect with you. Customers will easily see what your brand offers through photos and updates that you post. People can also share your updates to their friends which makes showcasing your brand for free and more effectively.
2. Social Media allows you to share content easier and faster.
Let’s say you have a new product or service to launch, or certain events and sales to promote, you can do this easier, faster and way cheaper if you do it on Social Media. You’ll also be able to reach more audiences by spreading the news through Social Media.
3. Social Media helps you interact and receive feedback from your customers easily and instantly.
Networking Sites are great platforms to see insights from your customer’s perspective. It’s not everyday that you get to receive feedback in person, email or phone but in Social Media, it’s possible to get instant feedback any minute. Through this, you will be able to know what your customers like and learn from the negative feedbacks – making it easier for you to make your services and products better.
4. Social Media allows you to see what you competitors are up to.
You can gain important information about your competitors through social media which can definitely help you improve your market intelligence. You’ll be able to see what you are missing or what you can do to get ahead of your competitors.
5. Social Media allows Geo-targeting.
Geo-targeting is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location (Wikipedia).
Social networks like Facebook, Twitter and Instagram have Geotagging options that allow you to communicate or market to a specific audience based on which country, region/state, city, metro/zip code or organization.