Occasionally, I run across some delightfully funny ad copywriting that I find really enlightening (or at least inspirational) with regard to writing copy that sells effectively.
Bob Bly’s new 2019 desk calendar definitely falls into that category. I’ve followed Bob Bly for years, and I have found his writing to be witty, informative, and on-point without fail.
Bob is also a notorious introvert, which I’m guessing is at the root of the following hilarious copy:
Based on my book “The Big Book of Words You Should Know to Sound Smart,” this compendious calendar can help you lock academic horns with the clerisy–and be the life of every highbrow cocktail party.
By mastering this daily listing of deliciously obscure and obtuse
terms, you’ll find yourself tossing about bon mots with the best
of the portentous artistes and aesthetes–and impressing the
susurration out of the perfervid hoi polloi!
In a review of this new 2019 edition of the calendar, Amy F.
says: “In the age of auto correct, I realized my language skills
were becoming substandard. Now, through assiduous lucubration of my new vocabulary, my friends don’t want to speak with me, not even the phlegmatic ones. Overall, it’s fun to keep on the desk.”
I must confess that I had to look some of those words up, although there were some for which I could infer meaning from the context…
If you haven’t heard of Bob Bly, I recommend that you look him up, and subscribe to his mailing list. Especially if you are interested in writing for a living.
And, of course, if you find yourself so inclined, you can buy his uproariously pretensive calendar on Amazon for $10.39 (that is the price as of this writing; Amazon prices frequently fluctuate).